At the outset of every client relationship, Bass Public Relations prepares a customised PR plan based on factors including your market, your business, current stakeholder perceptions and your future plans.
Typical information we seek at an initial meeting includes:
Armed with this information we then develop a fully budgeted proposal and schedule of activity. Because we believe it is essential to understand the effectiveness of any PR campaign, we will also work with you to establish mutually agreed performance standards and metrics.
Once the campaign gets under way, we ask our clients to commit to a quarterly review meeting. This ensures that the PR program remains on track, encourages proactive identification of new opportunities and allows activity to be adjusted to suit any changes occurring within the client's business environment.