Press Releases

Marketplacer Named a Leader in Marketplace Development Platforms by Independent Research Firm

Friday, October 08, 2021

Report highlights Marketplacer’s seller management capabilities, partnership approach, and fit for innovative brands.

Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities and innovators to easily build and grow successful online marketplaces at scale, announced today that it has been named a Leader in the Forrester Research, Inc. October 2021 report, The Forrester New Wave™: Marketplace Development Platforms, Q4 2021. This independent international review by leading Forrester analysts evaluated 14 vendors based on a range of criteria including current product offering, strategy and market presence.

Marketplacer was among the select companies invited to participate in the Forrester Wave evaluation. Marketplacer especially distinguished itself in the vision, physical product category, seller management, and pricing and fee schedule categories. According to the report, a Marketplacer reference said they “...appreciate the partnership in developing the marketplace’s value proposition as well as the ease of managing the marketplace itself.”

Additional Marketplacer highlights include:

Offers a strong physical product catalog and seller management capabilities. Marketplacer brings its third-party sellers together in the M Connect network that provides operators a convenient way to find sellers. Its catalog is optimised for physical goods and can be extended to integrate with gift cards.

Is the best fit for innovative brands monetizing their communities. Marketplacer offers an all-inclusive solution for selling atoms (defined as “an SKU/human-delivered service business. To engage business buyers, firms need to offer buyer-facing tools that resemble e-procurement as well as tools for sellers that optimise their business through your marketplace”). It provides a modular architecture that allows it to be run headless. Marketplacer found success in Australia and recently made a go-to-market push in North America.

“We are honoured to be included in this independent report and believe that being named a leader in a Forrester Wave report is testament to the completeness of our solution and our vision for our customers,” said Jason Wyatt, Founder, Marketplacer. "Implementing a marketplace strategy is the next big thing to drive real commerce growth and innovation for retailers, brands, b2b and the solutions providers that serve them. It is a gamer changer for living in a Covid world and will supercharge the customer experience. This recognition helps to further introduce us to the global market in a way that showcases our extremely successful APAC business and the headway we’re making as we expand into the U.S.”

Marketplacer customers in Australia include household names such as Woolworths, SurfStitch and Providoor, all of whom are powering ahead with marketplacers to drive great digital customer experiences. The organisation also partners with organisations such as Salesforce, Adobe, and Accenture to create successful, scalable and limitless online marketplaces for its customers.

“This report is another huge validator for us as to the power of our technology as we grow exponentially in market share to shape what modern eCommerce looks like for companies and consumers alike,” said Wyatt.

The report is available for download at, compliments of Marketplacer.


Jason Wyatt, Founder, Marketplacer

Jason Wyatt, Founder, Marketplacer

October 21st Webinar: Third-party Marketplaces: State of the Industry and what’s next for 2022

Join us Thursday, October at 12.00pm AEDT for an open event hosted by Marketplacer’s Chris Skelton, with Marketplace’s Co-Founder, Jason Wyatt and guest Joe Cicman, Senior Analyst, Forrester, a widely recognised and respected expert on eCommerce strategies, for a discussion about the state of third-party marketplaces. In this session we’ll review major moments in third-party marketplace development, look at expected market shifts and top vertical applications in 2022 and beyond, and what businesses should consider when looking to add a third-party marketplace to their ecommerce stack.

You’ll also hear from Justin Hillberg, founder of SurfStitch, an outdoor lifestyle brand, and how they took their ecommerce business and integrated a third-party marketplace layer to increase sales, customer experience, and seller partnerships. Justin will walk through the steps they took, technology involved, lessons learned, and how the outcomes continue to drive and influence their business strategies.

Register here:

About Marketplacer

Marketplacer is a global technology Software as a Service (SaaS) platform equiped with all the tools and functionality needed to build a successful and scalable online marketplace, at speed. To date, Marketplacer has helped build and deploy over 100 Marketplaces connecting over 13,000 businesses worldwide. The Marketplacer platform exists to make growth simple, from implementing marketplace strategies such as shipment from drop-ship sellers, adding new categories or third-party range extension, through to consolidating markets and rolling out modern revenue models such as recurring memberships that allow businesses to grow faster and beyond the constraints of capital inventory.

Born and bred from the award-winning BikeExchange, the biggest online marketplace for anything and everything bike, founders Jason Wyatt and Sam Salter saw the opportunity to license the online software platform and aply it to new marketplaces. Marketplacer is responsible for the creation of online eCommerce solutions and business transformations of companies around the world. Visit for more information.