Wednesday, November 01, 2023
n3 Hub, the leader in marketing automation and data analytics, today announced the launch of n3 Hub CDP Orchestrator.
Designed to extend the capabilities of the company’s industry-leading Customer Data Platform (CDP), Orchestrator ensures the right data is activated in the right communication channels at the right time.
“n3 Hub CDP Orchestrator sits on top of a company’s existing martech stack and enhances it without the need for extensive technical changes,” said Sara Brown, Australian Business Manager, n3Hub. “It allows marketing teams to connect with their audiences in real time, triggering personalised experiences that captivate and convert.”
n3 Hub’s CDP centralises an organisation’s marketing data in a single place where it can be segmented into campaign-specific audiences and shared with experience platforms as required. Orchestrator puts cross channel orchestration at your fingertips and ensures audiences get the right message across different platforms such as Facebook, Google, email, websites, mobile, apps, print and SMS services.
n3 Hub CDP Orchestrator provides businesses with unparalleled visibility into all their marketing activities. By delivering a single customer view (SCV), Orchestrator enables marketing teams to easily track and understand the impact of campaigns and make informed decisions about future strategies.
Teams also have the freedom to easily modify and update marketing automation and communications across all channels. There is no longer a need to switch between multiple channels as everything can be managed from a single place.
“Orchestrator also enables faster deployment of marketing automation and flows,” said Brown. “With more than 50 ready-to-use commands and a user-friendly interface, they can be deployed up to 50 per cent faster than was previously possible.”
n3 Hub’s Orchestrator also delivers a significantly better return on investment (ROI) when compared with similar technologies*. It is simple to implement and ensures marketing teams will see results quickly. ROI can be further improved by taking advantage of Orchestrator’s dedicated support teams based in Australia and New Zealand.
Orchestrator also enables organisations to maximise the value of their existing technology stacks as complexity can be reduced and risks minimised. The result is more flexible campaigns that generate improved results.
Multiple use cases
Marketing teams can put n3 Hub Orchestrator to work in a variety of innovative ways with each delivering significant business benefits:
“With Orchestrator in place, businesses will be best placed to maximise the effectiveness of their marketing campaigns and create an enjoyable and rewarding experience for their customers,” said Brown. “By extending the power and capability of n3Hub CDP, Orchestrator will quickly become a valued addition to the marketing portfolio.”
*Based on client insights. These stats will vary on the environment and set up of each client and are meant as a guide only.
About n3 Hub
Deployed by leading companies in Australia and New Zealand, n3 Hub’s market-leading Customer Data Platform (CDP) and deployment services provide organisations with a Single Customer View (SCV) that combines all your data sources, making it easy to create targeted campaigns and make faster, more informed decisions.